NITIN JAI SHUKLA
FOUNDER & MD

Nitin has 15+ years experience in visual medium and 10+ years of experience in leadership roles with leading GEC channel Star India Pvt. Ltd. He has been instrumental in the launching of new as well as separate GEC channel “Life OK”, under Star India banner with flagship show “MAHADEV” and taking to a cult level on Indian Television diaspora.

A storyteller by heart and innovator by mind, he is a relentless pursuer of quality content with mass appeal. A Mechanical Engineer by education chose the creative path to bring in the unique combination of strategy meeting creativity to lead with example. A man with exceptional communication skills excels in collaborating with various stakeholders and reaching new heights of success with ease.

A firm believer in new talents, he constantly strives to give them exposure through various platforms. A man with vision, worked in Star India, and left it to become a co- partner and produced several Magnum Opus shows across GEC channels like Sony, Colors and Star Bharat.

Not the one to limit himself in one medium, he turned producer to cater to OTT platform like ZEE5 and produced a show named – “Bhalla Calling Bhalla”. The show is not only unique in concept but was path breaking as it was first show during first wave of COVID, that was written, shot and edited during complete lockdown. A daunting task achieved during the most tough time in recent history.

The lockdown inspired this young entrepreneur and self motivator to take a bigger challenge and launch a niche OTT platform that aims bringing Indian Culture, tenets of Sanatan Dharma to larger audience in the way they understand – storytelling. It’s a venture to make youth understand that Sanatan Dharma is cool and as relevant today as it was millions of year ago. An attempt to make Indians get Gyaan and make them feel Garv on their bearings.