Nitin Jai Shukla, OMTV: We want to tell stories of Indian heroes and cultural glory in a contemporary manner

In an exclusive interaction, Nitin Jai Shukla, Founder and Managing Director at OMTV, speaks about how OMTV is catering to a spiritually inclined nation like India to meet its demand for cultural content. He outlines the insight behind the launch of OMTV and charts its journey. He also speaks about OMTV’s focus on the digital space and outlines the platform’s content strategy for 2022. Read on.

Give us an overview of OMTV and its journey so far?

Nothing is permanent but stories will remain forever. The right authentic storytelling of our culture is missing in the Indian OTT space. The tag line of our OTT platform is ‘Gyan bhi, Garv bhi. A default destination for stories of Sanatan culture for a spiritually inclined nation like India to meet its demand for the cultural content.

OMTV is a media-tech company and we are catering to the next generation who have a lot of questions about our culture and they are not getting the right answers. We aim to be relevant in today’s times and be rooted to our culture and beliefs.

OMTV is a freemium OTT platform. Initially for the first year it will be free and from second year the subscription fees will be 294/year. Some of the content will be available for free and the premium content will be available in the subscription model.

The journey so far has been very exciting from the idea of having a platform to seeing it finally happening is in itself a big dream come true. The idea germinated during the pandemic with only few people believing in it and then slowly the team grew and like-minded people came together.

We did our logo launch from Malakaal temple Ujjain and it was the first ever outdoor event to happen in the temple premise in the last 100 years. I guess it was the divine intervention of lord Mahadev which made it all possible. Then our app went live on android and IOS in Aug 2021 with a soft launch in Mumbai.

Now from understanding the tech aspect of the business along with content and also the marketing part which is equally important is a big learning experience and I guess I’m still learning.

Also, from research to the content production, the app crashes, event coverage, some set-backs, partnerships and finally closing the seed funding round, all of this has been a roller coaster ride. I think we have just started the ride and the journey has just begun.

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